Mayank Patel
Co-founder & CEO, Mirats
January 2025
Dear Friends,
As we stand at the threshold of 2025, I'm filled with immense pride and excitement to share our journey of transforming how businesses understand their customers. What started as a vision to democratize market research has grown into a global movement that's reshaping the industry.
Our Vision: Democratizing Market Research
At Mirats, we envision a world where every business, from startups to Fortune 500 companies, has equal access to world-class market research and consumer insights. We believe that understanding your customers shouldn't be a luxury reserved for large corporations with massive budgets.
Our philosophy is simple yet powerful: "Focus on the consumers and all else will follow." This principle guides everything we do, from developing our products to serving our 2.4+ million panel members and 200+ business users worldwide.
The Journey So Far: From Vision to Reality
When we founded Mirats, we had a bold vision: to make market research accessible to every business, everywhere. Today, I'm proud to share that we've built one of the world's largest and most diverse research panels with 2.4+ million members across 50+ countries, serving 200+ business users and 3,400+ auditors globally.
But numbers only tell part of the story. What truly drives us is the impact we're making. Every day, businesses use our insights to make better decisions, launch successful products, and connect with their customers in meaningful ways. This symbiotic relationship between us and our customers has been the foundation of our success and continues to fuel our innovation.
Our goal remains ambitious: to reach the first billion in the market research industry. While this target is high, our dedicated team of 130+ employees across the Mirats Group is committed to making this vision a reality.
Our Products & Innovation: Building the Future of Research
Through our two specialized subsidiaries, Mirats Insights and Atomos Technologies, we've developed a comprehensive ecosystem of products that address every aspect of market research and technology consulting:
Mirats Blaze
Our flagship platform delivering rapid insights and real-time consumer feedback for businesses that need answers fast.
Mirats Quanto DIY
Self-service research tools that democratize market research, empowering businesses to conduct their own studies.
Mirats Qiwi
Quick insights platform designed for instant decision-making and rapid market validation.
Mirats Audits
Comprehensive auditing solutions serving 3,400+ professional auditors and compliance teams worldwide.
Mirats Owlit
Brand intelligence platform that helps businesses understand and optimize their brand perception in real-time.
Technology That Empowers, Not Overwhelms
The evolution of market research has been remarkable – from face-to-face interviews to telephone surveys, and now to digital platforms. But we believe the next revolution isn't just about better technology; it's about technology that feels natural and intuitive.
At Mirats, we're pioneering the next generation of research tools powered by AI and machine learning. Our platforms don't just collect data; they understand context, identify patterns, and deliver insights that feel like they came from a human expert, not a machine.
Through Atomos Technologies, our IT and AI consulting subsidiary, we're helping businesses integrate these advanced technologies seamlessly into their operations, making complex research feel simple and accessible to everyone.
Our Commitment to Your Success
Research isn't just about collecting data – it's about understanding the human stories behind the numbers. We believe that every business decision should be informed by real insights from real people, and that's why we're committed to providing you with the most accurate, timely, and actionable research possible.
Whether you're a startup validating your first product idea or a Fortune 500 company making strategic decisions, our commitment remains the same: to deliver insights that drive real business growth. Our 130+ team members across the Mirats Group are dedicated to your success, working around the clock to ensure you have the data you need when you need it.
We're not just your research partner; we're your growth partner. Every insight we deliver is designed to help you make better decisions, reduce risk, and seize opportunities in an ever-changing market.
The Future We're Building Together
As we look ahead to 2025 and beyond, I'm excited about the innovations we're developing that will revolutionize how businesses understand their customers. We're investing heavily in AI and machine learning to provide insights that are not just faster and more accurate, but truly predictive of consumer behavior.
Our vision extends beyond traditional market research. We're building an ecosystem where businesses can access real-time consumer sentiment, predict market trends, and make data-driven decisions with confidence. Through our continued expansion and the growth of our global panel, we're creating a world where every business, regardless of size or location, has access to world-class research capabilities.
The future of market research isn't just about better technology – it's about technology that understands people. And that future is being built right now, powered by Mirats.
Thank you for being part of this incredible journey. Together, we're not just conducting research – we're building the future of how businesses understand and connect with their customers. Every insight we deliver, every decision we help inform, and every success we enable brings us closer to our vision of a world where data empowers everyone.
With gratitude, excitement, and unwavering commitment to your success,
Mayank Patel
Co-founder, CEO & CTO
Mirats Group
January 2025